What pages should your website contain?

Somewhere to start

Are you wondering what pages to include in your website and what they should contain? Here is a list of some important pages we think you should consider having on your website.

Home Page (Essential)

The primary purpose of a home page is not to provide information but to direct visitors to where they can find that information.

It can be tempting to try and put everything on your home page, to try and 'sell' your products and services the moment someone arrives on your site. Instead your home page should 'sell' your website, show them what you have to offer, guide them into your website.

Don't forget your website may have multiple 'Home Pages', in addition to your primary (First Page) home page, each major section of your website should have its own 'home page', with the same purpose; to guide visitors into the section.

Contact Us (Essential)

Make it easy for your customers to contact you, display contact details in as many sensible places as possible. Include a dedicated 'Contact Us' page to provide additional methods of contact, including your mailing addresses, business hours and don't forget your Social Media Profiles.

About Us (Essential)

This is a very important page as it tells your customers, who you are, what do you stand for and why should they trust your organisation. If your customers are likely to be interacting directly with your staff; provide profiles of these individuals so they feel more comfortable contacting you.

Products/Services (Essential)

Every website has something to 'sell' from products, to services or just information, correct organisation of this information is key to a success website. It is always recommended that each products/service have their own separate page with a brief summary followed by details information.

Groups of similar products or services can usually benefit from their own 'Home Pages' to provide listing and summary information to guide visitors.

  • Pricing - Whenever possible include the price of your products/services even if you can only provide an estimate or a range of prices.

Resources / Articles (Essential)

Add value to your website; provide complementary resources and articles that your visitors can read. Not only does this help develop your customer relationships but also provides excellent content for the search engine natural listings.

Don't  forget to take this opportunity to show how your products/services could benefit your visitors.

Testimonials / Product Reviews (Very useful)

Include testimonials from your existing customers to show your potential clients that your are trustworthy and that your products/services are worth investing in. Make sure your testimonials are real, customers have the amazing ability to spot a fake and if possible provide their names, if only in part.

Photo Gallery (Very useful)

A photo gallery provides you the opportunity to showcase your products/services being used by your customers that cannot be expressed in words. Multiple photo galleries can be used to provide customers insight into different sectors of your business.

Blog (Very useful)

A Blog is journal of your business activates on the web, blogs are normally updated daily or weekly using software that allows the owner of the website to create pages without a technical background.

  • Important - If you business does not operate in an industry that would allow you to post regular blog entries, a blog can do your website more harm than good. An inactive or sparsely written blog can give the impression your business is not active.

News (Very useful)

A news section can give a business the opportunity to include relevant news about their industry. The news does not have to have been generated by the business, but can also include external news the business thinks appropriate.

  • Important - If you business does not operate in an industry that would allow you to post regular news, a news section can do your website more harm than good. If your business has not posted recently it can give the impression your business is not active in the industry.

Frequently Asked Questions (FAQ) (Very useful)

An FAQ can be a great time saver as instead of having to answer the same questions over and over, you can place them on your website allowing your customers to find out the answers themselves. An FAQ can also provide answers to questions that your visitors would otherwise not have considered asking.

An FAQ is also an opportunity to give your readers the encouragement to contact you with their own questions.

Links (Useful)

An opportunity to provide links to your manufactures, suppliers and complimentary services.

Wondering what to do next?

Here at ITchy Web Designs we are open with our advice and freely give it to anyone, if you have not found what you are looking for maybe you will find it in one of our other articles:

Got a question you cannot find the answer too? or just fancy a chat. Give us a shout and we'll see how we can help.